Wanda Barquin is a Political Economist | International Negotiations | Strategic Communication | Digital Diplomacy | Advocacy | Global Development | CSR
Wanda Barquin's Bio:
Wanda Barquin is an Advisor for Strategic Communication. As a diplomatic executive, she focused on growing business between international markets and the United States. She is skilled at entering new countries and regions, and rapidly understanding the economic, government, civil society, and media factors relevant to developing trade and industrial competitiveness.
Proven ability to cultivate and maintain international business relationships and networks; identify stakeholder opportunities; formulate and implement marketing communication strategies; conduct analyses and advise governments, inter-governmental bodies, and for-profit and not-for-profit organizations, on reducing barriers to trade; and contribute to long-term entrepreneurial alliances.
Dual citizenship: United States and Argentina
Mobile: +1 (202) 873-4951
Specialties: private-and public-sector counseling; establishment and protection of overseas operations; foreign direct investment; government contract bidding; high-level advocacy; business matchmaking; public–private partnerships; governance and transparency improvement; accountability and anti-corruption practices; formulation of public policy; trade issues; regulations and tariffs; free trade agreements; trade compliance; trade policy; sustainable consumption and production; interagency coordination; bilateral trade negotiations with foreign governments; multilateral diplomacy; non-profit organizations; corporate social responsibility; international marketing; international operations; promotion activities; digital communication strategies, twidiplomacy, and marketing plans.
Industry sectors: energy and environment; design and construction services; supply chain infrastructure; hospitality; airports and aerospace; defense; safety and security; telecommunications; franchising; consumer goods; toys and video games; education; veterinary services; advertising and public relations.
Emerging markets, especially Latin America, Southern Africa and the Asia-Pacific region.
Wanda Barquin's Experience:
U.S. Commercial Diplomat (Advocacy | Trade Policy & Promotion | Digital Marketing Communication | CSR) at U.S. Department of CommerceJanuary 1989 - Present | Worldwide
Currently with the U.S. & Foreign Commercial Service, the international trade and investment promotion arm of the U.S. Department of Commerce, that helps U.S. companies start exporting and increase their sales to international markets.
Commercial Attaché - U.S. Diplomatic Mission to Colombia (Advocacy | Digital Diplomacy | Marketing) at U.S. Commercial ServiceSeptember 2015 - July 2016 | Bogotá
Lead a team of international trade experts and marketing communication professionals. Along with other Commercial Service staff, serve to increase trade between the United States and Colombia, Ecuador, and Bolivia. Provide advocacy on behalf of U.S. interests. Facilitate business matchmaking services to increase bilateral trade relations, and promote inward investment. Goals: • Develop first digital communication strategy for services industries. Showcase U.S. services in order to create awareness of competitive advantages in the education and travel and tourism sectors. • Promote understanding of the U.S. investment climate, highlighting business opportunities, and increase inward investment. • Conduct in-depth research, meet local experts and stakeholders to establish relationships. The goal is to leverage U.S. government resources and motivate Colombian importers to explore business partnerships with U.S. exporters.
Senior Advisor for Strategic Communication (DigitaI Diplomacy | Trade Promotion | Marketing | CSR) at U.S. Commercial ServiceFebruary 2014 - Present | Washington, D.C.
Detailed to the Office of the Deputy Assistant Secretary for Asia as Advisor for Strategic Communication. Led the development of a strategic digital marketing plan and communication campaigns to support the Secretary of Commerce’s goals in Asia. I capitalized on the buzz generated by Cabinet members’ visits to the region and showcased U.S. government services for U.S. exporters and local importers. Identified organizational needs that led to the formation of a new office to manage marketing communication and digital initiatives for the Commercial Service. Serve as writer, ghostwriter, and co-writer of articles and blogs. Significant Accomplishments: • Led formation of a digital marketing “Asia Team.” Recruited members from 15 offices throughout Asia and colleagues from the United States to support program. Provided online and live training on digital marketing techniques and social media channels. Efforts created regional community of Foreign Commercial Service strategic communicators. • Active member of the "Design and Construction Team." Recommended best practices for distribution efforts of U.S. export opportunities with state development offices, companies, industry associations, think tanks, universities, and trade press, through social media channels. We prioritized markets with potential infrastructure opportunities, educated U.S. firms on foreign government procurement processes, and improved the marketing of trade leads. These efforts resulted in the identification of more effective outreach methods, increased stakeholder awareness, and rapid dissemination of information about business opportunities to U.S. exporters. • Developed campaigns directed to targeted U.S. audiences that introduced commercial offices in Asia. They explained how offices help exporters reduce risk and navigate in-country challenges. I received positive feedback on the implementation. The strategy will be replicated worldwide.
Commercial Attaché - U.S. Diplomatic Mission to Mexico (Advocacy | Digital Communication Strategies) at U.S. Commercial ServiceSeptember 2012 - Present | Mexico City
Led a Mexico City-based team of international trade development experts, researchers, and communication professionals. Along with other Commercial Service staff, served to increase trade with Mexico, the second largest economy in Latin America. Provided counseling and business matchmaking services to facilitate trade relations between Mexican and U.S. firms and organized international trade events. Part of Ambassador's speechwriting team. Significant Accomplishments: • Developed understanding of the U.S. Ambassador’s international trade priorities to better market infrastructure opportunities to U.S. companies. Reviewed written research. Met with local experts and stakeholders to establish relationships and conducted SWOT analyses. Those efforts resulted in identifying the most effective outreach methods, increasing stakeholder awareness, and more rapid disseminating information about opportunities and how to conduct cross-border business. Introduced new Director of the Mexican rail association (AMF) to sister government agency (U.S. Trade and Development Agency) to evaluate freight transportation needs. Helped evaluate projects to develop freight rail system and obtain a technical assistance grant to modernize freight railcar fleet. • Organized panels of key public-and private-sector speakers to discuss business opportunities via webinars, attracting hundreds of U.S. companies. Explained the government bidding process, substantial legal reforms in the telecommunications and energy sectors, and changes in the public-private partnership regulations to encourage U.S. participation in President Peña's 2013-2018 National Development Plan and 2014-2018 National Infrastructure Program, worth over USD $600 billion dollars. • Led the development of a Social Media strategy and deployment of a multi-channel communication plan for Mexico. Was considered a Social Media leader by a Commerce 2013 worldwide management capacity study.
Senior Trade Advisor (Trade Policy | Corporate Business Matching | Digital Marketing Strategies) at U.S. Commercial ServiceApril 2010 - August 2012 | Washington, D.C.
Advised on policy, legislative, and regulatory matters from perspective of foreign importers of U.S. goods and services. Participated in initiatives to improve Commerce’s effectiveness, build its communications capacity, and establish a stronger digital presence. Significant Accomplishments: • Member of the U.S.-Korea Free Trade Agreement Outreach Team that collaborated on developing and implementing a strategy to promote second-largest free trade agreement in U.S. history. Was awarded a Commerce Medal for project’s success. • Member of team that collaborated on developing Export.gov, a Presidential Initiative to introduce one-stop, one-form exporting for SMEs. Site consolidates information and requirements from 20 federal agencies, making it much easier for small businesses to expand their foreign sales. • Edited "Free Trade Agreements: 20 Ways to Grow Your Business," a Commerce Department e-book. More than 5,000 copies were distributed and it is currently sold out. Still available as an e-book for USD $6.99 via various outlets.
Deputy Senior Commercial Officer - U.S. Diplomatic Mission to Chile (Advocacy | Marketing | CSR) at U.S. Commercial ServiceApril 2006 - April 2010 | Santiago
Led 11-person team tasked with increasing trade between Chile, the sixth-largest economy in Latin America, and the United States. Crafted policy positions and advocacy strategies. Negotiated at ministerial level to ensure trade agreement compliance. Represented Embassy at media, local, national, and international events. Led U.S. involvement in FIDAE 2008 and 2010, largest air trade show in Latin America. Significant Accomplishments: • Collaborated closely with senior executives from Boeing to identify opportunities at FIDAE, gain introductions to decision makers, and receive favorable media coverage for Chilean earthquake assistance. Sensitive assignment as Boeing was largest employer in Commerce Secretary’s home state. Received letter of commendation from Boeing’s head of Latin American sales. • Supported U.S. manufacturers in closing more than USD $1 billion of sales related to modernizing of Chilean military over three-year period. • Led complex, multi-year effort to clear U.S. technology manufacturer of allegations of trade violations under the World Trade Organization's Customs Valuation Agreement and U.S.-Chile Free Trade Agreement. Prevented over USD $4 million of potential penalties and fines.
Commercial Attaché - U.S. Diplomatic Mission to Venezuela (Advocacy | Communication Strategies) at U.S. Commercial ServiceApril 2000 - Present | Caracas
Worked closely with the Ambassador to advocate on behalf of U.S. interests and assess potential for U.S. businesses to enter new Venezuelan industry sectors.
Acting Principal Commercial Officer - Diplomatic Mission to Mexico (Advocacy | Business Development) at U.S. Commercial ServiceMarch 1997 - April 2000 | Mexico
Established full-time Commercial Service operations covering three Mexican states. Increased U.S. exports to northwestern Mexico.
Regional Manager, Latin America - The Advocacy Center (High-Level Advocacy | Market Access) at International Trade AdministrationMarch 1996 - March 1997 | Washington, D.C.
Developed strategic responses to counteract political, economic, and legal environments that negatively affected U.S. interests.
Senior International Policy Analyst - National Travel & Tourism Office (Trade Negotiations | Advocacy | Market Access) at International Trade AdministrationJanuary 1989 - February 1996 | Washington, D.C.
Assessed policies, laws, institutions, and programs representing significant trade barriers to U.S. service exports. Developed recommendations that were included in the Secretary’s reports to Congress.
Wanda Barquin's Education:
Georgetown University2015 – 2019Master of Professional Studies Candidate, Public Relations & Corporate Communications (MPS, PR/CC)Concentration: Integrated Marketing
Georgetown University School of Foreign Service1989 – 1991M.A. Latin American StudiesConcentration: International Economic DevelopmentActivities: Georgetown University, School of Foreign ServiceEdit Click to add a video, image, document, presentation... Select from a list of optionsRe-order
Georgetown University School of Foreign Service1986 – 1988B.S. Foreign ServiceConcentration: International Relations, Law & OrganizationsActivities: Phi Beta Kappa - 1988 Magna Cum Laude - 1988
Wanda Barquin's Interests & Activities:
Entrepreneurship, new technology, social impact, intercultural communication, world history, foreign languages, stray dogs, dog agility tournaments, horse back riding, and Italian opera. Film lover! Mottos to live by: "There are no mistakes, only lessons" (Ancient Sanskrit); "You were not made for comfort. You were made for greatness" (Pope Benedict XVI)